“Learning from Hattie is like learning from your super-knowledgeable best friend!
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The 5-Days Ads Class is the only specialized, fast-track ad training program for makers, creatives and e-comm shops looking to grow their sales with ads.
The class not only shows you exactly how to create Facebook & Instagram ad campaigns that work in your niche.... It helps you *actually* launch them with LIVE training and mentorship from an expert.
This means you get TONS of personalized ideas and feedback for your unique business on top of the training itself. Something you would usually pay a marketing consultant $$$ for.
If you’re ready to start scaling your sales with ads – this is the fastest and easiest way to give yourself the skills AND actually get those ads launched with confidence!
Ready to make this holiday sales season your best one yet?
Get Out Your Calendar!
This is your only chance to take the class before the 2023 holiday season!
Dates: Monday November 6th - Friday November 10th, 2023
Times: 2 hours daily
12 - 1 pm EST daily live ZOOM training
4pm - 5pm EST daily live ZOOM mentoring & homework sprint
How do you budget for paid ads during the busiest gift giving time of year when margins are so tight?
How do you keep up when the tech is going buckwild with changes [new iOS update, whaaat?]?
What do you do when you open up Ads Manager and think, “ICK, That's disgusting.” ?
The thought of learning confusing tech, wasting money, and not getting results is overwhelming...
…and all you really want to do is sell your beautiful products.
Does this sound familiar?
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70% of small business owners make their annual revenue between Thanksgiving and New Years. (And hint… it’s not from boosting posts)
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4 in 10 people start holiday shopping in October. You want to make sure these people see your ads.
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$45.6 Billion dollars of holiday sales were made from paid ads in 2021. You need a slice of that pie.
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13 million people joined Etsy between October and December 2021 to shop from local boutiques. Imagine if you could reach these people with ads.
- 46% of shoppers are planning to shop online from small businesses this year. Do you want them to buy from you, or one of your competitors?
Running holiday ads is a HUGE opportunity to make sales with less legwork. Let ads do the selling for you so you can focus on filling orders and dropping parcels off at the post office this holiday season.
- *all stats taken from online sources quoted at bottom
A Jewelry Maker Who Didn't Know How to Run Facebook™ Ads At All
I used to run a handmade jewelry business in the wedding industry. I was a die-hard craft show attendee and participant. My family & friends were up at 6am to support me on the days of the markets helping me set up my booth. They would keep me company during the long hours and cover for me so I could take a quick break.
I knew there had to be an easier way to get my one-of-a-kind beautiful pieces of jewelry out to new customers. My Shopify store was born after this. I got really into product photography and started advertising with paid ads.
I could finally breathe a sigh of relief and relax.
I made more money by adding paid ads to my marketing strategy than I did at the in-person markets.
It was a huge weight off my shoulders.
Then I got really good at paid ads...
Like REALLY good. So good that I started helping other Shopify owners 3x and 17x their sales in 30 days. Facebook and Instagram ads allowed my business to run in the background and make sales in my sleep. It also allowed me to help other makers and small businesses make more sales without the legwork.
I'm so excited for digital ads do the same for you this holiday season - and beyond!
More Happy Dances. More Stripe Notifications. More Revenue.
ADS MANAGER REPORT FOR DIBBITS
This Shopify store increased their online sales by $100,000 in 90 days using Facebook™ ad campaigns!
ADS MANAGER REPORT FOR ANA MARIA DESSIN
This shoe designer 24x her sales in only 7 days during her Summer 2022 sale by running paid ads.
AD CAMPAIGNS FEATURED
ADS MANAGER REPORT FOR FUNSTANS MARKETING
Funstans Marketing increased their email subscribers by 1200 for less than $3 per lead during an online Summit in just 10 days! One campaign cost less than 0.26 cents per attendee sign up at the Summit.
AD CAMPAIGNS FEATURED
ADS MANAGER REPORT FOR SKIN GRIP
Skin Grip increased their monthly sales of one product by $3,000 and 3.5x their sales with paid ads!
AD CAMPAIGNS FEATURED
Imagine Waking Up To...
New sale notification in your inbox each morning while you attended to other items in your life!
New customers to your email list so you can sell your products to people who already love your brand.
Having a carload of orders to post every day this holiday season.
Would This Be A Dream Come True For Your Business?
THE LIVE 5-DAY ADS CLASS
The specialized, fast-track class for Makers, Creatives & E-Comm shop owners who want to grow their sales with paid ads.
You want to make more online sales.
You don't want to waste money on ads that don't work.
Inside the class you'll create and launch the two most important ads every shop should be running. All with expert training and mentorship from agency owner Hattie Dunstans.
The special focus of this class will be making Black Friday and Holiday sales with ads.
This is a high-touch classroom. It's over 10 hours of LIVE access to me, (2 hours daily for 5 days). I'm walking you through the lessons LIVE. Helping take the anxiety and unease out of the tech and backend of ads manager. You will successfully launch your 2 ads to make more sales by the end of the 5 days together.
Amanda Sampson | Jewelry Designer
www.nightmovesatelier.com
"I didn't know the strategy or technical aspects needed to successfully run ads. Everything is SO much clearer! Ads Class has given me the ability to target my ideal clients and create ad campaigns with ease. The best part was Learning how to retarget lost customers and get their eyes back on my brand! I would tell you Quit struggle bussin' on your own - just sign up and get ready to breathe a sigh of relief! The best part was Hattie! She is a delight and her instruction was easy to follow and she gave amazing personal insights into how to properly market my brand for ads. I now realize that this content is definitely something you need to learn in real-time, in front of your instructor."
AFTER THE 5-DAY ADS CLASS, YOU WALK AWAY WITH...
Your first 2 ad campaigns launched so they can start bringing in sales ASAP this holiday season.
My “Smart Spend” system for calculating an ad-spend budget for any product or service you want to promote with paid ads. No guesswork required.
An intimate understanding of the types of ad strategies, target audiences, graphics, and ad texts that will appeal to your unique customers for holiday promos and all future campaigns.
My repeatable step-by-step workflow to banish tech confusion in the backend of Ads Manager and make loading your campaigns fast and easy.
How to read your ad reports like a pro… and how to take action on what they tell you
Confidence to continue running ad campaigns for your business (and continue growing your sales) year round!
PLUS - All the streamlined templates and tools we use inside my agency to plan ads, email funnels, create graphics in Canva and more!
WHAT REALLY GOES DOWN IN
THE 5-DAY ADS CLASS
This class is live to give you all “Aha!” moments and the support you need to launch your ads on Day 5.
You'll launch the 2 types of ads every single shop should be running for their online business to make more sales.
Each day consists of a 1 hour live lesson and a 1 hour live mentoring and homework sprint.
CLASS SCHEDULE
DAY ONE LESSON
12pm-1pm EST
Navigating Ads Manager and the Facebook™ Pixel
Ads Manager can be overwhelming. Today we get rid of that overwhelm. I’ll show you exactly what parts of Ad Manager you need, and what fluff you can ignore. You’ll set up your Facebook™ pixel and be ready to hit the ground running.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
DAY TWO LESSON
12-1pm EST
Navigating How To Target Your Dream Customers
You want your ads to be in front of new eyeballs, but not just any eyeballs. You want your ads to be seen by the type of people who are most likely to buy from you.
Today we break down how to build effective audiences in Facebook™ Ads Manager. You’ll set up your audiences in the homework sprint.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help set
DAY THREE LESSON
12pm-1pm EST
How To Write Ad Captions Like A Copywriter & Create Graphics That Stop The Scroll
There are tricks and formulas to writing great ad captions, even if you’ve never written one before. Guest speaker Tiffany Sine of Tiffany Sine Copywriting will teach you the ropes. You’ll also learn about the types of graphics that are most effective.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help on writing your ad captions.
DAY FOUR LESSON
12pm-1pm EST
Launch your List Building Ad!
Your audiences are ready. Your ad is written. Your graphics are created. Today we go step-by-step through launching your first ad and tracking it with UTM parameter codes in Google analytics! Your list-building ad will target brand new customers.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
DAY FIVE LESSON
12pm-1pm EST
Launch Your Retargeting Ad!
Today you’ll launch your second ad - a retargeting ad and continue to work on data tracking Google analytics with UTM parameters! Your retargeting ad will target people who have already been on your website, reminding them of the great product or service looked at.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
DAILY HOMEWORK SPRINT
4-5pm EST
Come back 3 hours after the lesson to a homework sprint on zoom with your classmates. We'll play some music and settle in to get the work done that we learned in the lesson that morning. This is not mandatory but highly encouraged. You can ask your questions, do LIVE walk through of your screen and get the homework done to launch your ads.
You’ll also have 24/7 access to Class Portal with all replays, handouts, PDF's, downloads & transcripts.
Margins are tight for makers and online shops. You need to maximize your investments.
Here's a breakdown of what you get when you invest in the LIVE 5-Day Ads Class!
A value packed classroom worth over $10,000!
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LIVE CLASSES
- 5 Live 60min Workshop lessons ($2400 value)
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ACCOUNTABILITY
- 5 Live 60min Homework Sprints for 1-on-1 Help ($2400 value)
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COMMUNITY & PEER REVIEW
- Access to Student Slack Channel ($250 value)
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REFRESH FOREVER
- Recordings of the Workshop Replays ($497 value) and a coupon code for future LIVE classes to refresh your skills LIVE with me
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TAKING ACTION
- 2 ads launched by the end of the week ($2500 value) that you can keep replicating forever
PLUS over $2600 in Extras….
Because who doesn’t like a cherry on top?
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Forever access to the replays ($497 value}
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1 Group Coaching Call 2 weeks after the class to review your ads reports ($300 value)
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Miro board email funnel mind map template ($100 value)
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Miro board sales funnel mind map template ($100 value)
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Miro board sale funnel ad mapping template ($100 value)
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Goal upload into Google analytics tracking ($100)
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A plug-in revenue spreadsheet to calculate your ad spend ($50 value)
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Ads policy cheat sheet so you can quickly check what might get your ads rejected ($100 value)
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UTM parameters cheatsheet for data tracking in Google analytics ($75 value)
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Breakdown PDF on how to read reports in ads manager ($250 value)
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Marketing lingo ($25 value)
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Holiday roadmap for ads ($75 value)
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Cheatsheet checklist doc for launching ads ($600)
TOTAL VALUE: $10,525.00
But this course is being offered to you at $1097 USD ($897 early bird).
If You're Still Scrolling I bet You're Looking For... BONUSES!
Join before the cart closes on...
1. BONUS: Use ChatGPT and other AI-powered tools to help create your ads to make more sales
2. BONUS: Abandoned Cart Ad Campaign - to attract people back to your products
3. BONUS: Legendary Landing Page Masterclass - learn to optimize your shop page
Value Worth $1750, yours FREE when you join. PLUS save $200 before...
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3 SPECIAL GIFT BONUSES!
TOTAL VALUE: $10,525 BUT JOIN TODAY FOR JUST:
PLUS A PAY IN FULL BONUS GIFT
BEST VALUE
(PAY IN FULL)
ONE PAYMENT OF:
$1097
*includes pay in full bonus
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Lifetime access to the refresher course
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5 LIVE 60-minute lessons
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5 LIVE Homework Sprint Classes
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Ad Mapping Templates
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Canva Graphic Ad Templates
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Guest speaker- Ad copywriter
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Access to updated replay class forever
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Group Coaching Call 2-weeks after class
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GIFT #1: Use ChatGPT in your Ad Strategy
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GIFT #2: Abandoned Cart Ad Campaign
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GIFT #2: Legendary Landing Page Masterclass
PAY IN FULL BONUS GIFT:
Hattie will personally look over your sales funnel- your landing page, your lead magnet/freebie, email automation funnel, ad copy and ad creative and provide direct feedback when you pay in full!
***PLUS SO MUCH MORE
MOST FLEXIBLE
(PAYMENT PLAN)
3 MONTHLY PAYMENTS OF:
$366
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Lifetime access to the refresher course
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5 LIVE 60-minute lessons
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5 LIVE Homework Sprint Classes
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Ad Mapping Templates
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Canva Graphic Ad Templates
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Guest speaker- Ad copywriter
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Access to updated replay class forever
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Group Coaching Call 2-weeks after class
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GIFT #1: Use ChatGPT in your Ad Strategy
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GIFT #2: Abandoned Cart Ad Campaign
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GIFT #3: Legendary Landing Page Masterclass
***PLUS SO MUCH MORE
"I was astonished what I was able to accomplish in only 5 days with Hattie"
Hear how Carissa, Mariah and Kyla are making their ads work for their business after taking the 5-day ads class.
STILL UNDECIDED?
You're Ready to Generate Sales with Facebook & Instagram Ads if...
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An online shop owner ready to level-up your marketing and scale your growth
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Have a product you are selling for $50+
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Proven your product and made sales organically with it
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Have a lead magnet/freebie or know what you want to offer, like a percentage off your products
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Have an automated welcome email series or are working on one
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Don’t have a big budget [yet!]. This class is for beginners [$10-$50 on ad spend/day!] Not a full $10k launch budget
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Love DIY and are excited to learn the skill of creating effective ads (a skill you can use over and over throughout your career as a business owner)
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Have never sold your product organically before
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Don't have an online store
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You're not ready to invest time into learning from the lessons
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You don't have the time [or energy] right now to do the work and attend the homework sessions
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You don't want to take action and make your ads happen!
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You don't have the energy to dedicate 10-15 hours over the 5 days
- Your online shop can't support any more sales or growth
Questions?
Email me at Hattie@funstansmarketing.com and
I'll help you decide if it's right for you!
Here's what happens when you join:
When you save your spot...
1. You'll receive an excited email from me welcoming you to the course!
2. You get immediate access to our classroom portal!
3. You'll be added to our slack community, add the calendar link for our calls and access your bonuses one week before the class.
Questions your fellow makers, creatives, and e-comm shop owners ask before saying “yes’ to the 5-Day Ads Class
WHO IS THIS CLASS FOR? HOW DO I KNOW IF IT'S RIGHT FOR ME?
This course is for you if you have an online shop and you want to create Black Friday. Boxing Day, Holiday and New Years sale ad campaigns this year. This is for you if want to learn how to run your own ads. This course is perfect if you want to focus on your craft instead of selling.
WILL THIS HELP ME SELL MY PRODUCTS TO NEW CUSTOMERS?
YES! This class is designed to target new prospective customers. It helps grow your email list and reach new eyeballs for your products that you offer.
WHEN DOES THE COURSE START AND FINISH?
The live classes start on Monday November 6th and ends on Friday November 10th. It is only 2 hours a day. 10 hours for the week. Our learning lessons begin at 12:00pm (est) till 1pm and our Homework Sprints start at 4:00pm (est) till 5pm ET. You DO NOT need to be available the whole day. Just two hours every day.
DOES THE COURSE ADDRESS THE IOS UPDATES?
YES! We discuss indepth ways to help combat the new iOS updates. The UTM parameters, Google analytics and the other lead gen forms to use. FB and IG have over 2 billion people actively on their platform. Ads are not dead, they just need a new strategy.
HOW IS THE COURSE DELIVERED?
This entire course is LIVE! I know when I try to complete a digital course I often give up. This course is me, live with you, every step of the way! There is a homework sprint in the afternoon from 4-5pm ET to hold you accountable!
CAN I BRING A TEAM MEMBER TO THE CLASS?
Absolutely! We encourage your virtual assistant, marketing executive or whoever else on your team to attend with you. It's always nice to have another partner understand the basics of ads on your team. Each person is permitted 1 extra seat in the class for one of their team members. We really want you to succeed at ads and have found this to be quite helpful!
DO I NEED DAYCARE FOR THIS CLASS?
This class is online. You do NOT need to commit to the full 5 days. It's 2 hours daily. About 10 hours for the week. If you need a babysitter for the 2 hours you would need to participate in the class per day, you could get one, or you could watch the replays in the evening or on naps.
HOW LONG DO I HAVE ACCESS TO THE COURSE?
FOREVER! Not only do you have access to all of our replays, you'll also get access all the replays of any session we run after your session!
WHAT IF I DON'T HAVE A BIG AD SPEND BUDGET?
You can run ads for as little as $5 a day! Reminder retargeting ads shown to your followers can work increase sales. It's a pay to play world.
WILL THIS HELP ME GET MORE SALES?
Facebook/Instagram ads are one part of your marketing strategy, not THE strategy. Paid ads are to play a supporting role in collaboration with partnership marketing and organic marketing. When a paid ad strategy is complimented with a strong marketing eco-system, most sales can happen.
WHAT IF I AM UNHAPPY WITH THE COURSE?
I am 100% confident in the quality of my 5-Day Ads Class. But if you are unsatisfied, please reach out to me.
WHAT IF I CAN'T MAKE ALL THE LIVE LESSONS?
That's okay! I send out a recording every single day. You'll also have access to it forever inside the class portal. You can catch up on the replay BEFORE the afternoon homework sprint. We also have a group slack channel to get support and feed back in.
STILL HAVE QUESTIONS?
I'm happy to answer any questions you may have so you can determine if this course is right for you! Email me at hattie@funstansmarketing.com I'll get back to you asap.
Before you go...
If there's one thing I want you to remember, it's this:
Trust your gut!
If you've read this far, I have a feeling this program could be exactly what you need. So don't second guess yourself.
If you're worried you're not ready yet, or aren't 100% convinced that the 5-Day Ads Class is the perfect fit - reach out to hattie@funstansmarketing.com - you can also connect with me on Insta @funstans - send me a DM!
I'll be totally honest about whether I think this program will help you with your next phase of marketing.
You've got nothing to lose.
So what are you waiting for?
Do you need flexible payment? We always offer spots to those who need to pay on a sliding scale or in kind.
Please email me hattie@funstansmarketing.com and we'll get you a seat in the class!
Want to help us offer more spots? Get in touch to donate!
Statistics researched from *
https://www.cnbc.com/2021/11/27/small-business-holiday-shopping-is-back-and-maybe-changed-forever.html
https://www.uschamber.com/co/start/strategy/how-seasonal-businesses-make-money-all-year
https://www.statista.com/topics/8738/holiday-season-advertising-in-the-us/#dossierKeyfigures
https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/
https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/